TV Land partnered with WhoHaha to promote its hilarious new series Nobodies through our “WhoHaha Gets Behind” package – a robust collection of branded content produced by carefully identified funny female influencers and our own internal content creators – leaving no doubt during the 5-week flight that we were VERY excited about this show.
WhoHaha got behind Nobodies by integrating cast and show themes into several of our existing series, such as Really Important Questions, Woman Crush Wednesday, and branded memes. The content highlighted Nobodies ‘star’ Rachel Ramras, included show clips and tune-in information, and was distributed across all of our digital channels with select shares to Elizabeth Banks’s Facebook and Twitter pages. WhoHaha got behind Nobodies also through live activations including Twitter Viewing Parties with 10 of our favorite comedic influencers and a Facebook Live aftershow, which was fully produced and hosted by WhoHaha and filmed at our on-site studio.
The brand was thrilled with the success of the campaign and our ability to over-deliver on most of the metrics to our audience of comedy-loving fans.
Total Campaign Stats
* 300 Branded Posts
* 1.8M Reach
* 460K Video Views
* 26% Engagement Rate