American Heart Association

BRAND PARTNER / SPONSOR: American Heart Association

CREATED BY: WhoHaha and Honest Monster

CONCEPT:

The American Heart Association relied on WhoHaha to help activate their Healthy for Good movement, tapping into comedy and levity as an effective approach to engage people in a serious dialogue about heart health.

WhoHaha carefully cast the talented and very funny Creators / Influencers, Honest Monster, and an all-female production team, and put them to work to write, direct, and star in a 3-part original web series encouraging viewers to take heart health seriously.

The hysterical web series’ episodes, entitled Be a (Gym) Hero, Food Is My Boyfriend, and Don’t Be a Zombie, and additional content customized for each social platform, were broadly distributed to WhoHaha’s audience of millions of female-centric comedy lovers, AHA’s audience nationwide, and amplified by Elizabeth Banks and the Creators involved.

DISTRIBUTION PLATFORMS:

– WhoHaha.com

– WhoHaha’s social and video channels including Facebook, Twitter, Instagram, YouTube, Dailymotion

– WhoHaha subscriber based Newsletter

– WhatTheFlicka (Felicity Huffman and DM2’s digital channel targeting Moms with humor)

– AHA web site with shares to its 200 national affiliates

– Creator / Influencer activations

– Amplification by Elizabeth Banks to her personal social channels

CREATORS / INFLUENCERS:

– Elizabeth Banks

– Honest Monster’s Deirdre Devlin & Vana Dabney

*  All Creators promoted the series via their personal social media channels

RESULTS:

Total Reach:  1 Million

Engagement Rate:  40%

Total Video Views: 374k (well exceeding the goal)

SELECT PRESS:

AD WEEK – Q&A: Elizabeth Banks on Her Partnership with the American Heart Association

Watch the series here: www.whohaha.com/aha

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