Our Favorite Fallen Internet Star Is Back in Episode 2 Of “Rebrand”

It’s hard to put into words why exactly we love Mo Welch’s funny web series so much. Maybe it’s how sad and pathetic the character of Lee is, which is part of its genius. Maybe it’s the dramatic music that plays throughout the “documentary,” capturing the melodrama of a fallen internet star. OR MAYBE IT’S JUST THAT IT’S TRULY BRILLIANT AND WE ARE OBSESSED. We’ve been dying for the next episode of Rebrand, and it’s finally here! Praise.

The First Episode of Mo Welch’s “REBRAND” Web Series Is Brilliant

If you’re a fan of mockumentary style comedy, this web series is speaking your language. Written by, edited by and starring comedian Mo Welch, Rebrand follows the fictional fallen youtube star Lee as she attempts to rebrand her image.

“Watch as Lee tries to keep her relationships with her only remaining friends, despite being ostracized from the YouTube community for inappropriate behavior. Can she make it back to 5 MIL followers or will she be at 0 MIL followers forever?”

We can’t wait for episode 2! Here’s hoping there’s lots more of Lee squeaking, “Awwwwkward” because there can never be enough of that.