It’s hard to put into words why exactly we love Mo Welch’s funny web series so much. Maybe it’s how sad and pathetic the character of Lee is, which is part of its genius. Maybe it’s the dramatic music that plays throughout the “documentary,” capturing the melodrama of a fallen internet star. OR MAYBE IT’S JUST THAT IT’S TRULY BRILLIANT AND WE ARE OBSESSED. We’ve been dying for the next episode of Rebrand, and it’s finally here! Praise.